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Author
Caples, John.
Title
Tested advertising methods
Edition
Fourth edition, revised and enlarged
Published
Englewood Cliffs, N.J. : Prentice-Hall, [1974]
Copies
Location
Call no.
Vol.
Availability
WATERFT BUSINESS
659.132 CAP
AVAILABLE
Description
318 pages : illustrations ; 24 cm
Subject
Advertising.
ISBN
0139069097
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