| Description |
1 online resource (217 pages) : illustrations |
| Contents |
Introduction -- Indian media in transition : recent past and present -- Filming change, securing tradition : a Hobson's choice or a dynamic duality -- Television : images and the imaginary -- Advertising : encoding seduction -- Print media and popular culture : agents with a difference -- Conclusion: media responsibility : the winding road ahead -- Index -- About the authors |
| Summary |
In contemporary India, as one side of the coin celebrates traditional stereotypes, the other side subverts the same image, sometimes subtly, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively. This volume critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gen |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Popular culture -- 21st century
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Mass media and culture -- India
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Sex role in mass media.
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SOCIAL SCIENCE -- Media Studies.
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Manners and customs
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Mass media and culture
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Popular culture
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Sex role in mass media
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India -- Social life and customs -- 21st century
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India
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| Form |
Electronic book
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| Author |
Sinha, Dipankar
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Cakrabartī, Sudeshṇā
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| ISBN |
8132109279 |
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9788132109273 |
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