| Description |
1 online resource (102 pages) |
| Contents |
Cover; Title; Copyright; Contents; Introduction; 1 Context: The foundation of differentiation; 2 The intrinsic: The inner strength of differentiation; 3 Telling a unique story; 4 It's not reality that needs to be different, but perceptions; 5 The power behind words; 6 Visual differentiation; 7 Differentiation comes in many forms; 8 The audacity of simplicity; 9 The light which difference brings to marketing; Notes; Index |
| Notes |
Print version record |
| Form |
Electronic book
|
| ISBN |
9781351712811 |
|
1351712810 |
|
