| Description |
xxix, 210 pages : illustrations ; 24 cm |
| Contents |
1. Business performance and communication excellence -- 2. Some core tools and concepts in employee communication -- 3. The internal community of communication -- 4. The employee as stakeholder - a crisis of identity -- 5. Vision and values: mirage and sentiment? -- 6. Communication during radical change -- 7. Communicating the brand: the pivotal role of employees -- 8. M&A (mayhem and anarchy?) -- 9. Building communication capability through interpersonal competence -- 10. Building communication capability through technology -- 11. Consolidating communication capability |
| Summary |
"Now, more than ever, internal communication does not just concern communication specialists. In today's lean organizations line managers are taking on more and more of the burden of employee communication and managers of remote offices have to be their own communication managers."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Communication in personnel management.
|
| Author |
Hirst, Sheila.
|
|
Cage, Stephanie.
|
| LC no. |
2002038369 |
| ISBN |
0750654996 |
|
