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Book Cover
E-book
Author CCI Conference on Corporate Communication (2007 : Wroxton, England)

Title Papers from the CCI Conference on Corporate Communication 2007 / guest editor, Michael B. Goodman
Published [Bradford, England] : Emerald, [2008]

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Description 1 online resource
Series Corporate communications, 1356-3289 ; vol. 13, no. 1
Corporate communications ; vol. 13, no. 1
Contents Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Introduction; My country is different; Sharing Yalumba; Constructing corporate commitment amongst remote employees; Hearts at stake; Between global and local: hybridized appeals in China web auto ads; Communicating to a diverse workforce; Intranet editors as corporate gatekeepers and agenda setters; Medieval origins of corporate communication; Call for Papers
Summary This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies. It is also an opportunity for scholars to share their knowledge and research. The papers published in this e-book cover topics such as the global approach to corporate and brand marketing, the "glocalization" of advertising in the People's Republic of China, corporate intranet editing, and corporate communication strategy in developing world settings
Notes Title from PDF cover (viewed Aug. 11, 2008)
Bibliography Includes bibliographical references
Subject Communication in organizations -- Congresses
Communication in management -- Congresses
Organizational effectiveness -- Congresses
BUSINESS & ECONOMICS -- Business Communication -- General.
Communication in management.
Communication in organizations.
Organizational effectiveness.
Genre/Form Conference papers and proceedings.
Form Electronic book
Author Goodman, Michael B.
ISBN 9781846637735
1846637732