| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
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SAGE Business Cases
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| Summary |
Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform. This moonshot proposal is contingent upon the collaboration of various stakeholder groups and will require strategic communicative efforts to deliver the proposal |
| Notes |
Originally Published InCamaren, G., Ginty, M. & O'Rourke IV, J. S. (2019). Global Genes: Communicating the Launch of Global Research Initiative Rare X. 19-05. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
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Description based on XML content |
| Subject |
Global Genes -- Case studies
|
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Strategic planning -- Case studies
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Data collection platforms.
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Patients' associations.
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Data collection platforms
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Patients' associations
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Strategic planning
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| Genre/Form |
Case studies
|
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Case studies.
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Études de cas.
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| Form |
Electronic book
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| Author |
Ginty, Madeleine, author
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O'Rourke, James S., author
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| ISBN |
9781529706758 |
|
1529706750 |
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