Title The mobile future : how new technologies will drive success in mobile marketing / Doug Busk

Published London : Henry Stewart Talks, 2009

Online access available from: HSTalks Business & Management Collection    View Resource Record

Copies

Description 1 online resource (1 streaming video file (37 min.) : color, sound) Series Mobile marketing : how to leverage the mobile channel for marketing, 2056-4570 Henry Stewart talks. Business & management collection. Mobile marketing Contents Contents: Current state of play -- Market sizing -- Mobile web marketing -- Off-net -- What is next? -- Downloadables -- Streaming video -- Messaging -- Hybrid solutions -- The rise of the ‘real web' -- Location based capabilities -- Near field impact -- 4G Notes Animated audio-visual presentation with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Cellular telephone advertising. Cellular telephones. Internet advertising. Internet marketing. Telemarketing. Text messages (Telephone systems). Form Streaming video

  Permalink