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Book Cover
E-book
Author Burrell, Michael

Title Lobbying and the media : working with politicians and journalists / Michael Burrell
Published London : Thorogood, ©2001

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Description 1 online resource
Series Thorogood professional insights
Thorogood professional insights.
Contents The author; Contents; Introduction; Chapter 1: An introduction to lobbying; Chapter 2: How to lobby; Chapter 3: Involving the media -- the case for and the case against; Chapter 4: Whitehall and Westminster; Chapter 5: The Downing Street Press Office, the lobby and the national media; Chapter 6: Scotland, Wales and Northern Ireland; Chapter 7: The European Union and the Brussels press corps; Chapter 8: Mergers and acquisitions; Chapter 9: The Internet; Chapter 10: How to work with journalists; Conclusion
Summary Annotation Lobbying is an art form, rather than a science, so there is inevitably an element of judgement in what line to take. The best lobbying is always based on accurate, up-to-date information and on a well-argued case, founded on credible evidence, and delivered to the right audiences in the right tone of voice at the right time. Sounds simple, but it isn't. This new Special Report shows you how
Notes "A specially commissioned report"--Cover
"A Thorogood report."
English
In Business Source Complete. Ipswich, MA : EBSCO Publishing, 1999-
Subject Lobbying -- Great Britain
Lobbying -- European Union countries
Mass media -- Political aspects -- Great Britain
Mass media -- Political aspects -- European Union countries
POLITICAL SCIENCE -- Political Process -- Political Advocacy.
Lobbying
Mass media -- Political aspects
European Union countries
Great Britain
Form Electronic book
ISBN 1423721373
9781423721376
1280233257
9781280233258
9781854182401
1854182404
9786610233250
661023325X