1. The external environment -- 2. The internal environment -- 3. Technology and business -- 4. Business strategy -- 5. The changing nature of marketing -- 6. Managing organisational relationships -- 7. Professionalism -- 8. Putting it all together -- skills summary -- Case study 1. Difficult days: difficult departments -- Case study 2. School problems -- Case Study 3. The high price of fashion
Summary
"This book identifies the skills which will make the difference between a business flourishing and foundering in this technological century. It will be particularly relevant to students of business and management courses, and to practising managers who find themselves managing staff who work remotely. It is also intended for knowledge managers who wish to gain an insight into the responsibilities of managers, and for all those with a thirst for knowledge and a willingness to consider new management ideas."--BOOK JACKET
