| Description |
1 online resource (229 p.) |
| Series |
Routledge new directions in public relations and communication research |
| Contents |
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Contributors -- Chapter 1 The Humanistic Turn -- Chapter 2 The Western rationales for public relations: The engineering of human interactions -- Chapter 3 Ancient Chinese roots -- Chapter 4 History and legitimacy in the West: Public relations aesthetics from Hippocrates to Luis Buñuel -- Chapter 5 The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations |
|
Chapter 6 Turning to humanism: Merchants, guilds, and managed public communication in Medieval Europe and Middle Period China -- Chapter 7 Toward a new dawn of public relations: With charity toward all -- Chapter 8 Crisis communication in China -- Chapter 9 Crisis communication and humanism in Nigeria: Challenges and opportunities -- Chapter 10 Public relations and the performance of everything -- Chapter 11 Humanistic turn: A new home for public diplomacy? -- Chapter 12 A humanistic turn of place branding in public relations: From marketing to a social science and sustainability perspective |
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Chapter 13 A new model of humanistic PR: The social business -- Index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations -- Cross-cultural studies
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Humanism -- Cross-cultural studies
|
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Communication, International.
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Communication, International
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Humanism
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Public relations
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| Genre/Form |
Cross-cultural studies
|
| Form |
Electronic book
|
| Author |
Brown, Robert E., 1945- editor.
|
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St. John, Burton, 1957- editor.
|
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Zhengye Hou, Jenny, editor
|
| ISBN |
9781351245333 |
|
1351245333 |
|
9781351245340 |
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1351245341 |
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