| Description |
1 online resource (xiii, 270 pages) : illustrations |
| Contents |
Machine generated contents note: 1. To Blog or Not to Blog / Christie Wilcox -- 2. From Page to Pixel: A Personal History of Science Blogging / Carl Zimmer -- 3. How to Set Up a Science Blog / Khalil A. Cassimally -- 4. Using Science Art and Imagery in a Blog / Glendon Mellow -- 5. Building an Audience for Your Blog / Ed Yong -- 6. Ethical Considerations for Science Bloggers / Janet D. Stemwedel -- 7. Deal with Networks / Danielle N. Lee -- 8. Indie Blogging: On Being a "Ronin" / Zen Faulkes -- 9. Getting Interactive / Rose Eveleth -- 10. Brevity Is the Soul of Microblogging / Joe Hanson -- 11. Science and the Art of Personal Storytelling / Ben Lillie -- 12. Using Social Media to Diversify Science / Alberto I. Roca -- 13. I'm Not Going to Tell You How to Be a Woman Science Blogger / Kate Clancy -- 14. Blogging as an Early Career Journalist / Colin Schultz -- 15. Institutional Blogging / Karl Bates -- 16. Blogging as a Resource for Science Education / Marie-Claire Shanahan -- 17. Communicating Science as a Graduate Student / Jason G. Goldman -- 18. Blogging on the Tenure Track / Greg Gbur -- 19. Metrics: Measuring the Success of Your Blog / Matt Shipman -- 20. Toot Your Own Horn: Self-Promotion in Social Media / Liz Neeley -- 21. Blogging at Scientific Conferences / Peter Janiszewski -- 22. Tackling the Hard Sciences / Rhett Allain -- 23. Blogging about Controversial Topics / Emily Willingham -- 24. Persuading the Unpersuadable: Deniers, Cynics, and Trolls / Melanie Tannenbaum -- 25. Who's Paying? Science Blogging and Money / Bethany Brookshire -- 26. From Science Blog to Book / Brian Switek |
| Summary |
Here is the essential how-to guide for communicating scientific research and discoveries online, ideal for journalists, researchers, and public information officers looking to reach a wide lay audience. Drawing on the cumulative experience of twenty-seven of the greatest minds in scientific communication, this invaluable handbook targets the specific questions and concerns of the scientific community, offering help in a wide range of digital areas, including blogging, creating podcasts, tweeting, and more. With step-by-step guidance and one-stop expertise, this is the book every scientist, science writer, and practitioner needs to approach the Wild West of the Web with knowledge and confidence |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Science news -- Blogs
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Science -- Blogs
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Communication in science.
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COMPUTERS -- General.
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Science
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Communication in science
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Science news
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Forschung
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Weblog
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Wissenschaftskommunikation
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| Genre/Form |
Blogs
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| Form |
Electronic book
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| Author |
Wilcox, Christie, 1985- editor.
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Brookshire, Bethany, editor.
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Goldman, Jason G., editor.
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| ISBN |
9780300221077 |
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030022107X |
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