| Description |
1 online resource (xviii, 821 pages) : illustrations |
| Contents |
What is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system: virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- The four pillars of social media strategy -- Your social media SWOT analysis -- The ACCESS model -- Evaluate and organize existing resources -- Your implementation plan |
| Summary |
"'The Social Media Bible' will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business"--Page 4 of cover |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
| Subject |
Internet marketing.
|
|
Social media -- Economic aspects
|
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Online social networks -- Economic aspects
|
|
Electronic commerce.
|
|
Electronic commerce
|
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Internet marketing
|
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Social media -- Economic aspects
|
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Marknadsföring via internet.
|
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Digitala medier.
|
| Form |
Electronic book
|
| Author |
Brake, David K.
|
| LC no. |
2009010838 |
| ISBN |
9780470498941 |
|
0470498943 |
|
9780470498965 |
|
047049896X |
|
9780470498958 |
|
0470498951 |
|
1282121995 |
|
9781282121997 |
|
9786612121999 |
|
6612121998 |
|
