1. The international marketing phenomenon -- 2. International measures and conversions -- 3. The scope of international marketing -- 4. The importance of international marketing -- 5. International market entry methods -- 6. Researching foreign markets -- 7. Culture and buyer behavior -- 8. Governmental and political risks -- 9. Financial risks and currency concerns -- 10. Organizing for international marketing -- 11. International distribution strategy : marketing channels -- 12. International distribution strategy : the role of logistics in managing the supply chain -- 13. International product strategy -- 14. International price strategy -- 15. International promotion strategy -- 16. Countertrade -- 17. International marketing strategy
