Title Campaigning for hearts and minds : how emotional appeals in political ads work / Ted Brader

Published Chicago : University of Chicago Press, 2006

Copies

Location	Call no.	Vol.	Availability
MELB	324.73 Bra/Cfh		AVAILABLE

Description xvi, 280 pages ; 24 cm Series Studies in communication, media, and public opinion Studies in communication, media, and public opinion. Contents Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life Bibliography Includes bibliographical references and index Subject Political psychology. Advertising, Political. Communication in politics. Persuasion (Psychology) Emotions and cognition. LC no. 2005009159 ISBN 0226069885 cloth alkaline paper 0226069893 paperback alkaline paper

  Permalink