| Description |
xiv, 194 pages : color illustrations ; 24 cm |
| Contents |
Ch. 1. What is Marketing? -- Ch. 2. The Role of The Marketing Account Manager/Rainmaker: or How To Do It Yourself -- Ch. 3. The Internal Audit: The Foundation of a Realistic Business Plan -- Ch. 4. The External Audit: A Reality Check -- Ch. 5. Targeting and Tracking: How to Find the Best Clients -- Ch. 6. Positioning and Image -- Ch. 7. The Marketing and Self-Promotion Program -- Ch. 8. Successful Marketing Programs -- Ch. 9. Account Management Skills: Keeping the Client -- Ch. 10. Continuing Education: The Thinking Designer |
| Summary |
The purpose of this book is twofold: to help you develop a solid understanding of all aspects of marketing graphic design services, and to equip you with the necessary tools you can immediately put to work in your own business. Written by Linda Cooper Bowen, a former graphic designer and successful design marketing consultant with nearly two decades in the business, The Graphic Designer's Guide to Creative Marketing is based on her own experiences as well as those of many outstanding design professionals and their clients who share candid comments, tips, and insights. No matter what your level of experience - student or working professional, in-house, freelance, or small studio - The Graphic Designer's Guide to Creative Marketing is a valuable professional resource you won't want to be without |
| Notes |
Includes index |
| Subject |
Commercial art -- United States -- Marketing.
|
| LC no. |
98035011 |
| ISBN |
0471293148 cloth alkaline paper |
|
0471293148 paperback |
|
0471293140 cloth alkaline paper |
|
