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Book Cover
Author Booth-Butterfield, Steve.

Title The complete idiot's guide to persuasion / by Steve Booth-Butterfield
Published Indianapolis, IN : Alpha Books, [2009]
Online access available from:
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Description 1 online resource (xviii, 266 pages) : illustrations
Contents Persuasion basics -- The communication of persuasion -- The 10 rules of effective persuasion -- Conditioning and modeling -- Obedience and authority -- Thoughtful persuasion -- Unthoughtful persuasion -- The two step -- "Why? Because!" : the explanation game -- Consistency and dissonance -- Inoculation theory -- What you don't see is what you get -- Prove it! -- Persuasion scripts -- Graduation day
Summary Get your way - the smart way. Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot's Guide to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication, body language, and psychology, readers can use persuasion to do good things like convince kids to eat their veggies, women to get annual mammograms, and couples to communicate without arguing. - A practical book based on sound academics to help communications and psychology majors as well as businesspeople, salespeople, performers, teachers, and parents - Tips and tactics for writers and public speakers
Notes "Win people over with effective communication skills."--Cover
Bibliography Includes bibliographical references (pages 241-247) and index
Subject Influence (Psychology)
Persuasion (Psychology)
Persuasion (Rhetoric)
Form Electronic book
ISBN 110102612X (electronic bk.)
110102822X (electronic bk.)
1101028920 (electronic bk.)
9781101026120 (electronic bk.)
9781101028223 (electronic bk.)
9781101028926 (electronic bk.)
Other Titles Complete idiot's guide