| Description |
1 online resource |
| Series |
Markt- und Unternehmensentwicklung = Markets and Organisations |
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Gabler research. Markets and organisations.
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| Contents |
Intro -- Foreword -- Preface -- Overview of Contents -- Table of Contents -- List of Figures -- List of Tables -- List of Abbreviations -- Abstract -- I Introduction -- Objective of this dissertation -- 1 Relevance of value propositions in service ecosystems -- 2 Research objectives -- 3 Background and research approach -- 3.1 The chosen research paradigm -- 3.2 A qualitative case study approach to research -- 3.3 Different research approaches within this dissertation -- 3.3.1 Background and research approach for Part III: -- 3.3.2 Background and research approach for Part IV |
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3.3.3 Background and research approach for Part V: -- 4 Structure of this dissertation -- II Theoretical background -- Value propositions and service ecosystems from a service-dominant logic perspective -- 1 Goal and structural approach -- 2 Service-dominant logic as a research lens -- 2.1 Value within goods-dominant logic -- 2.2 Service-dominant logic a new perspective on value exchange -- 2.3 Value creation from a service-dominant perspective -- 3 Understanding service ecosystems for innovation -- 3.1 Overview of the different ecosystem concepts |
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3.2 Ecosystem as a structure vs. ecosystem as affiliation -- 4 State of the art: Value propositions -- 4.1 Value propositions as dyadic promises to customers -- 4.2 Value propositions in service ecosystems -- 5 Implications and summary of Part II -- III Creating a foundation -- The evolution of value propositions -- 1 Goal and structural approach -- 2 The development of value propositions as a concept -- 3 Method and data -- 3.1 A systematic literature review and text mining analysis -- 3.2 Structure of the review -- 3.3 Definition of review scope -- 3.4 Conceptualization of the topic |
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3.5 Searching the literature -- 3.6 Literature analysis and synthesis -- 3.7 Research agenda -- 4 Findings -- 4.1 Value propositions -- an overview of key themes and authors -- 4.2 Five types of value propositions -- 5 Discussion -- 5.1 Implications for management -- 5.2 Implications for future research -- 5.3 Summary -- IV Understanding the outside -- Perceived value propositions of service ecosystems -- 1 Goal and structural approach -- 2 Perceived value propositions in service ecosystems -- 2.1 The importance of value propositions -- 2.2 Understanding the perception of value propositions |
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3 Theoretical background -- 3.1 Perception of value and value propositions -- 3.2 Value proposition assessment -- 4 Method and data -- 4.1 Case design and selection -- 4.2 Data collection -- 4.3 Data analysis -- 5 Findings -- 5.1 Perception of value propositions in different stages -- 5.2 Four value proposition stages -- 6 Discussion -- 6.1 Implications for management -- 6.2 Implications for future research -- 6.3 Summary -- V Understanding the inside -- Orchestrating service ecosystems through value propositions -- 1 Goal and structural approach |
| Summary |
Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems. Contents Value propositions and service ecosystems from a service-dominant logic perspective The evolution of value propositions Perceived value propositions of service ecosystems Orchestrating service ecosystems through value propositions Towards a management framework for service ecosystems Target Groups Researchers and students in the field of innovation management Innovation, ecosystem, and strategy managers |
| Bibliography |
Includes bibliographical references |
| Notes |
Online resource; title from digital title page (viewed on October 29, 2020) |
| Subject |
Service industries -- Management.
|
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Value.
|
|
value (economic concept)
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Service industries -- Management
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Value
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| Form |
Electronic book
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| ISBN |
9783658317133 |
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3658317132 |
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