| Description |
xi, 225 pages : illustrations ; 25 cm |
| Contents |
(Cont.) Changes in international hotel companies' strategies / David Litteljohn and Angela Roper -- The global hospitality industry of the 1990s / Michael Olsen, Simon Crawford-Welch and Eliza Tse |
|
Strategic planning in action : the Trusthouse Forte approach / Rocco Forte with Richard Teare -- Strategic management : a theoretical overview and its application to the hospitality industry / Michele Webster and Terry Hudson -- Strategic business systems. Critical information needs for achieving strategic goals / Robert Brotherton and David Leslie -- Productivity and performance measurement and monitoring / Nick Johns and Ken Wheeler -- Quality as a strategic issue / Paul Gamble and Peter Jones -- The application of retailing strategies to the management of hospitality / John Lennon -- Managing hospitality services. Human resource management : a response to change in the 1990s / Philip Worsfold and Stephanie Jameson -- Consumer strategies for assessing and evaluating hotels / Richard Teare -- Integrated marketing organization for hospitality firms / Richard Teare and Evert Gummesson -- Strategy for international markets. Strategic developments for the 1990s : implications for hotel companies / Paul Slattery with Andrew Boer -- International marketing in the hospitality industry / Simon Crawford-Welch |
| Analysis |
Hotel management |
|
Restaurant management |
|
Strategic planning |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Hospitality industry -- Management.
|
|
Hotel management.
|
|
Restaurant management.
|
| Author |
Boer, Andrew
|
|
Teare, Richard.
|
| ISBN |
0304322857 (paperback) |
|
030432535X |
|
