| Description |
xvii, 270 pages : illustrations ; 24 cm |
| Contents |
Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues |
| Notes |
Rev. ed. of: Developing the public relations campaign. 2005 |
| Bibliography |
Includes bibliographical references (pages 247-261) and index |
| Subject |
Public relations.
|
| Author |
Sullivan, Ruth, 1955-
|
| LC no. |
2008024615 |
| ISBN |
9780205569908 alkaline paper |
|
0205569900 alkaline paper |
|
