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Book Cover
E-book
Author Broad, Eli, author

Title The art of being unreasonable lessons in unconventional thinking / Eli Broad, with Swati Pandey
Published Hoboken, NJ : J. Wiley & Sons, ©2012

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Description 1 online resource (xvi, 192 pages) : illustrations, portraits
Contents Cover; Contents; Title; Copyright; Dedication; Foreword; Acknowledgments; Chapter 1: The Art of Being Unreasonable; Being Unreasonably Unreasonable; Discovering the Art of Unreason; Chapter 2: Why Not? The Powerful Question; "Why Not?" as the First Step to Success; Nothing Sets Me Off More Than Being Told I Can't Do Something; "Why Not?" Should Be Something You Ask Every Day; Chapter 3: Forget Conventional Wisdom; Conventional Wisdom Strangles Innovation; Innovation Is a Permanent Revolution; Success Is a Starting Point, Not a Conclusion; Nothing Lasts Forever
Summary Unorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principle
Notes Foreword by Michael Bloomberg
Includes index
English
Print version record
Subject Broad, Eli
SUBJECT Broad, Eli. blmlsh
Broad, Eli fast
Subject Businessmen -- United States -- Biography
Philanthropists -- United States -- Biography
Success in business.
Entrepreneurship.
Investments.
entrepreneurs.
portfolios (financial records)
BUSINESS & ECONOMICS -- Investments & Securities -- General.
Businessmen
Entrepreneurship
Investments
Philanthropists
Success in business
Businessmen / United States / Biography.
Philanthropists / United States / Biography.
Success in business.
Entrepreneurship.
Investments.
United States
Genre/Form Biographies
Form Electronic book
Author Pandey, Swati, author
Bloomberg, Michael, writer of forward
LC no. 2012406415
ISBN 1118226976
9781118226971
1280592710
9781280592713
9781118239971 (ebk.)
1118239970 (ebk.)
9786613622549
6613622540
Other Titles Lessons in unconventional thinking