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Author
Block, Martin P., 1946-
Title
Business-to-business market research / Martin P. Block, Tamara S. Block
Edition
Second edition
Published
Mason, OH : Thomson, 2005
Copies
Location
Call no.
Vol.
Availability
MELB
338.4765883 Blo/Btb 2005
AVAILABLE
Description
x, 277 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in)
Contents
1. The business-to-business research landscape -- 2. Managing business-to-business market research -- 3. Secondary sources of information -- 4. Marketing databases -- 5. Analytical tools -- 6. Designing survey research -- 7. Fielding survey research -- 8. Qualitative research methods -- 9. Focus group interviews -- 10. Conjoint analysis -- 11. Multidimensional scaling and preference mapping -- 12. Marketing mix models and financial returns
Notes
Previous edition's title "Business-to-business market research: identifying, qualifying and understanding your customers"
Bibliography
Includes bibliographical references and index
Subject
Industrial marketing -- Research.
Industrial marketing -- Management.
Marketing research.
Author
Block, Tamara Brezen.
American Marketing Association.
Racom Communications.
LC no.
2005004871
ISBN
032440073X data CD-ROM
0324400721
0324222300 back of book
Other Titles
Business-to-business marketing research
title of CD-ROM : Data CD-ROM for Business-to-business marketing research
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