Description |
1 online resource (381 p.) |
Contents |
Intro -- Title Page -- Copyright -- Dedication -- Preface and Acknowledgments -- NOTE -- CORPORATE EXPLORATION: INSIGHTS FROM THE FIELDnoteSet -- NOTES -- SECTION I: STRATEGIC AMBITION -- CHAPTER 1: Strategy Manifesto: Answering the Big "Why" -- A PROBLEM WITH STRATEGY PLANS -- COMPONENTS OF A STRATEGY MANIFESTO -- CREATING A STRATEGY MANIFESTO -- INFLUENCER APPROACH -- CHAPTER 2: Hunting Zones: Selecting Where to Explore -- HUNTING ZONE -- BOUNDED DIVERSITY -- DEFINING HUNTING ZONES -- NOTES -- CHAPTER 3: Outside-In: Overcoming Toxic Assumptions with Market Insight |
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WE HAVE MET THE ENEMY, AND HE IS US. -- CHALLENGING TOXIC ASSUMPTIONS -- GOING BEYOND CUSTOMER-LED -- LEARN FASTER -- NOTES -- CHAPTER 4: Jobs-to-be-Done: Defining a Market by Customer Outcome -- MARKET DEFINITION -- HOW SHOULD A MARKET BE DEFINED? -- JOBS-TO-BE-DONE MARKET DEFINITION CANVAS -- CHAPTER 5: From Explorer's Insight to Opportunity Story -- STARTING POINT -- EXPLORER'S INSIGHT -- OPPORTUNITY SCREENER -- OPPORTUNITY STORY -- NOTES -- SECTION II: INNOVATION DISCIPLINES -- CHAPTER 6: Ideation from Within: How to Generate Breakthrough Ideas from Within Large Corporations -- IDEATION |
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IDEAS -- IMAGINE -- DISSECT -- EXPAND -- ANALYZE -- OVERCOMING BARRIERS -- NOTES -- CHAPTER 7: Ideation from Outside: A Step-by-Step Guide to Challenge-Driven Innovation -- OPPORTUNITY FOR EXPLORERS -- NETWORKED PROBLEM SOLVING -- OPEN IDEATION'S UNIQUE POTENTIAL -- CHALLENGE-DRIVEN INNOVATION -- FIVE TRAITS OF A "GOOD" CHALLENGE -- BASICS OF THE CDI PROCESS -- IDEAS MATTER -- NOTES -- CHAPTER 8: Business Model Maturity: Using Customer Evidence to Validate New Ventures -- CUSTOMER FIRST -- MATURITY GAP -- CLOSING THE MATURITY GAP WITH EVIDENCE -- INDICATORS OF BUSINESS MODEL MATURITY |
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ASSESSING THE MATURITY GAP -- CHAPTER 9: Get Out of the Building: How to Gather Customer Discovery Data with Interviews -- OUTSIDE-IN LOGIC -- TALKING TO CUSTOMERS -- CUSTOMER INTERVIEWS FOR IDEATING, INCUBATING, AND SCALING -- DOS AND DON'TS OF CUSTOMER INTERVIEWS -- NOTES -- CHAPTER 10: Value Propositions: Using Value Flows and Design Criteria Maps to Create Customer Delight -- INSIGHT TO DELIGHT -- CREATING VALUE FLOW AND DESIGN CRITERIA MAP -- NOTE -- CHAPTER 11: Business Experiments: De-risking Execution Spend Through Experiments -- INSTINCT OR DATA -- DE-RISKING INNOVATION |
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STRUCTURED LEARNING CYCLES -- NOTES -- CHAPTER 12: Ecosystems: Building an Ecosystem Playbook for Scaling a New Venture -- CO-INNOVATION -- BUILDING THE ECOSYSTEM PLAYBOOK -- KEY SUCCESS FACTORS -- NOTES -- CHAPTER 13: Validation: Managing the Journey from Concept to Scale -- HUNTER STRATEGY -- VENTURE MATURITY -- GROWTH VALIDATION PROCESS FOR CORPORATE VENTURES -- NOTES -- SECTION III: EXPLORE ORGANIZATION AND LEADERSHIP -- CHAPTER 14: Ambidextrous Organization: What It Is, When to Use It -- SEPARATING EXPLORE FROM CORE -- AMBIDEXTROUS ORGANIZATION DECISION -- FOUR SUCCESS FACTORS -- NOTES |
Notes |
Description based upon print version of record |
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CHAPTER 15: Explore Unit: How to Build a Team for Exploration |
Form |
Electronic book
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Author |
Ivanov, Eugene
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Tushman, Michael
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ISBN |
9781394159239 |
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1394159234 |
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