Description |
1 online resource (161 p.) |
Contents |
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- Glossary of Terms -- Overview -- References -- Chapter 1 The Interdiscursive World of Beauty Vlogging -- 1.1 YouTube and Emerging Digital Professions -- 1.2 "Cultural Intermediaries" and Legitimating Influence -- 1.3 YouTube Beauty as a Community of Practice -- 1.4 Interdiscursive Performance on YouTube -- 1.5 Next Chapter -- Notes -- References -- Chapter 2 A Multi-perspective Approach to Critical Discourse Analysis -- 2.1 The Practice of Creativity |
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2.2 Deconstructing the Practice of Creativity -- 2.3 Multi-perspective Method for Analysis of Vlogs -- 2.4 Origin of Research -- 2.5 Data Selection and Analysis Procedure -- 2.6 Next Chapter -- Chapter Acknowledgment -- Note -- References -- Chapter 3 Negotiating Amateur and Professional Expertise in Beauty Vlogs -- 3.1 New Media and Identity Construction -- 3.2 Beauty Tutorials as an Emerging Genre -- 3.3 The Generic Structure of How-to Beauty Tutorials -- 3.4 Data for Case Study -- 3.5 Jaclyn Hill Case Study -- 3.5.1 YouTube as a Space for Professional Practice |
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3.5.2 Establishing Discursive Competence in Beauty Tutorials -- 3.5.3 Conveying Disciplinary Knowledge in Beauty Tutorials -- 3.6 Conclusion -- 3.7 Next Chapter -- Chapter Acknowledgment -- Notes -- References -- Chapter 4 The Joint Construction of Ethnicity in Beauty Vlogs -- 4.1 Performing Ethnic Identities Online -- 4.2 YouTube as a Third Space -- 4.3 Data for Case Study -- 4.4 Kaushal Beauty Case Study -- 4.4.1 Constructing Identity through Materiality -- 4.4.2 Negotiating Beauty and "Indianness" through Pop Culture -- 4.4.3 Rearticulating Modern Indian Identity through Culture and Heritage |
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4.5 Conclusion -- 4.6 Next Chapter -- Chapter Acknowledgment -- Notes -- References -- Chapter 5 Curating Authenticity and Expertise in Beauty Vlogs -- 5.1 Cultivating a Digital Habitus on Social Media -- 5.2 Authenticity in Professional Discourse and Practice -- 5.3 Establishing Authenticity on Social Media -- 5.4 Data for Case Study -- 5.5 KathleenLights Case Study -- 5.5.1 Curating Authenticity as the Humble Teacher -- 5.5.2 Curating Authenticity as the Person-Next-Door -- 5.5.3 Curating Authenticity as the Subscriber -- 5.5.4 Curating Authenticity as the Reluctant Microcelebrity |
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5.6 Discussion -- 5.7 Next Chapter -- Notes -- References -- Chapter 6 Future Directions -- 6.1 Vlogging, Expertise, and Authenticity -- 6.2 Future Directions -- 6.2.1 The Emerging Digital Classroom -- 6.2.2 Vloggers and the Rearticulation of Culture -- Note -- References -- Index |
Notes |
Description based upon print version of record |
Subject |
YouTube (Firm)
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SUBJECT |
YouTube (Firm) fast |
Subject |
Social influence.
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Critical discourse analysis.
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Critical discourse analysis
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Social influence
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Form |
Electronic book
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ISBN |
9781000880441 |
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1000880443 |
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