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Book Cover
E-book
Author Bhatia, Aditi

Title Digital Influencers and Online Expertise The Linguistic Power of Beauty Vloggers
Published Milton : Taylor & Francis Group, 2023

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Description 1 online resource (161 p.)
Contents Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- Glossary of Terms -- Overview -- References -- Chapter 1 The Interdiscursive World of Beauty Vlogging -- 1.1 YouTube and Emerging Digital Professions -- 1.2 "Cultural Intermediaries" and Legitimating Influence -- 1.3 YouTube Beauty as a Community of Practice -- 1.4 Interdiscursive Performance on YouTube -- 1.5 Next Chapter -- Notes -- References -- Chapter 2 A Multi-perspective Approach to Critical Discourse Analysis -- 2.1 The Practice of Creativity
2.2 Deconstructing the Practice of Creativity -- 2.3 Multi-perspective Method for Analysis of Vlogs -- 2.4 Origin of Research -- 2.5 Data Selection and Analysis Procedure -- 2.6 Next Chapter -- Chapter Acknowledgment -- Note -- References -- Chapter 3 Negotiating Amateur and Professional Expertise in Beauty Vlogs -- 3.1 New Media and Identity Construction -- 3.2 Beauty Tutorials as an Emerging Genre -- 3.3 The Generic Structure of How-to Beauty Tutorials -- 3.4 Data for Case Study -- 3.5 Jaclyn Hill Case Study -- 3.5.1 YouTube as a Space for Professional Practice
3.5.2 Establishing Discursive Competence in Beauty Tutorials -- 3.5.3 Conveying Disciplinary Knowledge in Beauty Tutorials -- 3.6 Conclusion -- 3.7 Next Chapter -- Chapter Acknowledgment -- Notes -- References -- Chapter 4 The Joint Construction of Ethnicity in Beauty Vlogs -- 4.1 Performing Ethnic Identities Online -- 4.2 YouTube as a Third Space -- 4.3 Data for Case Study -- 4.4 Kaushal Beauty Case Study -- 4.4.1 Constructing Identity through Materiality -- 4.4.2 Negotiating Beauty and "Indianness" through Pop Culture -- 4.4.3 Rearticulating Modern Indian Identity through Culture and Heritage
4.5 Conclusion -- 4.6 Next Chapter -- Chapter Acknowledgment -- Notes -- References -- Chapter 5 Curating Authenticity and Expertise in Beauty Vlogs -- 5.1 Cultivating a Digital Habitus on Social Media -- 5.2 Authenticity in Professional Discourse and Practice -- 5.3 Establishing Authenticity on Social Media -- 5.4 Data for Case Study -- 5.5 KathleenLights Case Study -- 5.5.1 Curating Authenticity as the Humble Teacher -- 5.5.2 Curating Authenticity as the Person-Next-Door -- 5.5.3 Curating Authenticity as the Subscriber -- 5.5.4 Curating Authenticity as the Reluctant Microcelebrity
5.6 Discussion -- 5.7 Next Chapter -- Notes -- References -- Chapter 6 Future Directions -- 6.1 Vlogging, Expertise, and Authenticity -- 6.2 Future Directions -- 6.2.1 The Emerging Digital Classroom -- 6.2.2 Vloggers and the Rearticulation of Culture -- Note -- References -- Index
Notes Description based upon print version of record
Subject YouTube (Firm)
SUBJECT YouTube (Firm) fast
Subject Social influence.
Critical discourse analysis.
Critical discourse analysis
Social influence
Form Electronic book
ISBN 9781000880441
1000880443