| Description |
1 online resource (306 pages) |
| Contents |
Cover Page; Title Page; Copyright Page; Contents; List of Figures; List of Tables; About the Editors; About the Contributors; Introduction; PART I CONCEPTUAL FOUNDATIONS; Chapter 1 Experiential Marketing: Understanding the Logic of Memorable Customer Experiences; Chapter 2 Experiential Marketing and Brand Experiences: A Conceptual Framework; PART II BRANDS AND BRAND COMMUNITIES; Chapter 3 Tally Ho, Chocs Away! The Morgan Motoring Experiences; Chapter 4 Hush, Itâ#x80;#x99;s a Secret: How Trappist Breweries Create and Maintain Images of Authenticity Using Customer Experiences |
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Chapter 5 Brand Communities as Experience Drivers: Empirical Research FindingsChapter 6 Orchestrating the Experience: Authorship of the Soul. The Case of Mag Nation Melbourne; PART III DESIGN OF CUSTOMER EXPERIENCES; Chapter 7 Balancing Act: The Impact of Rational and Emotional Designs on Memorable Customer Experiences; Chapter 8 Reflections on Ultra-Fine Dining Experiences; Chapter 9 Co-Production in Memorable Service Encounters: Three Hot Chocolates in Belgium; PART IV MANAGEMENT OF CUSTOMER EXPERIENCES; Chapter 10 Oh Yeah, I Remember That Store! Memory, Experience, and Value |
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Chapter 11 Managing Hospitality Experiences: Las Vegas StyleChapter 12 Considerations in Creating Memorable Tour Experiences; PART V METHODOLOGICAL ISSUES; Chapter 13 Made it More Memorable? Evaluating the Customerâ#x80;#x99;s Emotional Experience; Chapter 14 The Surpriseâ#x80;#x93;Delight Relationship Revisited in the Management of Experience; PART VI CRITIQUE OF EXPERIENTIAL MARKETING; Chapter 15 Please Hold, Your Call is Important to Us: Some Thoughts on Unspeakable Customer Experiences |
| Notes |
Chapter 16 Manufacturing Memorable Consumption Experiences from Ivy and Ivory: The Business Model, Customer Orientation, and Distortion of Academic Values in the Post-Millennial University |
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Print version record |
| Subject |
Consumer satisfaction-Evaluation
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Marketing research.
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Relationship marketing.
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Consumer satisfaction -- Evaluation
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Marketing research
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Relationship marketing
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| Form |
Electronic book
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| Author |
Beverland, Michael B
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Lindgreen, Adam
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| ISBN |
9781317097860 |
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1317097866 |
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