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Book Cover
E-book
Author Bettenmann, Denis, author

Title Break out to open innovation / Denis Bettenmann, Ferran Giones, Alexander Brem, Philipp Gneiting
Edition [First edition]
Published [Place of publication not identified] : MIT Sloan Management Review, [2021]

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Description 1 online resource (7 pages)
Summary Mercedes-Benz's Startup Autobahn is an open corporate accelerator built on an open innovation platform that enabled the automaker to screen thousands of startups, execute more than 150 pilot projects, and implement 17 innovative solutions between 2016 and 2021. Mercedes's experience demonstrates how companies can leverage the open corporate accelerator model to more effectively integrate startups into the corporate R&D processes and accelerate their innovation efforts
Bibliography Includes bibliographical references
Notes Online resource; title from title details screen (O’Reilly, viewed February 17, 2022)
Subject Daimler-Benz Aktiengesellschaft.
SUBJECT Daimler-Benz Aktiengesellschaft. fast (OCoLC)fst00553836
Subject New business enterprises -- Management
Business incubators.
Business incubators.
New business enterprises -- Management.
Form Electronic book
Author Giones, Ferran, author
Brem, Alexander, author
Gneiting, Philipp, author