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Author
Berger, Ida E
Title
Increasing environmental sensitivity via workplace experiences / Ida E. Berger and Vinay Kanetkar
Published
Cambridge, Mass. : Marketing Science Institute, 1994
Copies
Location
Call no.
Vol.
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W'PONDS
658.8343 Ber/Ies
94/110
AVAILABLE
Description
24 pages ; 28 cm
Series
Report ; no. 94-110
Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 94-110
Notes
Working paper
Bibliography
Includes bibliographical references (pages 23-24)
Subject
Consumers' preferences.
Green marketing.
Author
Kanetkar, Vinay.
Marketing Science Institute (Cambridge, Mass.))
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