Book
Author Berger, Ida E

Title Increasing environmental sensitivity via workplace experiences / Ida E. Berger and Vinay Kanetkar
Published Cambridge, Mass. : Marketing Science Institute, 1994

Copies

Location Call no. Vol. Availability
 W'PONDS  658.8343 Ber/Ies  94/110  AVAILABLE
Description 24 pages ; 28 cm
Series Report ; no. 94-110
Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 94-110
Notes Working paper
Bibliography Includes bibliographical references (pages 23-24)
Subject Consumers' preferences.
Green marketing.
Author Kanetkar, Vinay.
Marketing Science Institute (Cambridge, Mass.))