Title Consumer behavior / Peter D. Bennett [and] Harold H. Kassarjian

Published [Englewood Cliffs, N.J.] : [Prentice-Hall], [1972]

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.834 Ben		AVAILABLE

Description x,134 pages : illustrations ; 23cm + Paperback Series Prentice-Hall foundations of marketing series Prentice-Hall foundations of marketing series. Analysis Consumer behaviour Notes Includes index Bibliography Includes bibliographical references Subject Consumer behavior. Consumers. Consumption (Economics) Author Kassarjian, Harold H., author LC no. 72000731 ISBN 0131693832

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