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Authors (Last name first) (1-2 of 2)
Beckwith, Harry, 1949-
1
Book
1997

Selling the invisible : a field guide to modern marketing


Beckwith, Harry, 1949- author

New York : Warner Books, [1997]

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Location Call no. Vol. Availability
 MELB  658.8 Bec/Sti  AVAILABLE
2
Book
2011

Unthinking : the surprising forces behind what we buy


Beckwith, Harry, 1949-
First edition
New York : Business Plus, 2011

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Location Call no. Vol. Availability
 MELB  658.8342 Bec/Uts  AVAILABLE
 W'PONDS  658.8342 Bec/Uts  AVAILABLE
 W'BOOL  658.8342 Bec/Uts  AVAILABLE
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