| Description |
358 pages : illustrations ; 26 cm |
| Series |
IFT Press series |
|
IFT Press series.
|
| Contents |
Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers' and customers' needs : the growth engine -- Innovation's friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they do them? -- So what are the practical considerations in actually running a test? : what do I need to know?, what does the rest of the company need to know? -- Evolving sensory research |
| Summary |
"Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena."--BOOK JACKET |
| Notes |
Includes bibliographical references and index |
| Subject |
Food -- Sensory evaluation.
|
|
Commercial products -- Testing.
|
| Author |
Beckley, Jacqueline
|
|
Resurreccion, Anna V. A.
|
| LC no. |
2006000916 |
| ISBN |
0813816327 (alk. paper) |
|
9780813816326 (alk. paper) |
|
9781405182157 |
|
