Title The Sonic Boom : How Sound Transforms the Way We Think, Feel, and Buy

Published Boston : Mariner Books, 2014

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Description 1 online resource (135 pages) Contents Title Page; Contents; Copyright; Dedication; Introduction; Night-Vision Goggles for Your Ears; The Boom Moment; Sonic Landscapes; The Principles of Sonic Branding; Rethinking Possibilities; Amplifying Messages; Scoring the Experience; Creating Boom Moments Every Day; Hearing Around Corners; Acknowledgments; Notes; Index; About the Authors; Footnotes Bibliography Includes bibliographical references and index Notes Print version record Subject Music -- Psychological aspects. Marketing -- Psychological aspects Music in advertising. Sound -- Psychological aspects. BUSINESS & ECONOMICS -- Marketing -- General. MUSIC -- Business Aspects. SOCIAL SCIENCE -- General. Marketing -- Psychological aspects Music in advertising Music -- Psychological aspects Sound -- Psychological aspects Form Electronic book Author Gray, Tyler ISBN 9780544230361 0544230361

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