| Description |
1 online resource (x, 217 pages) : illustrations (some color), facsimiles, portraits |
| Contents |
Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead |
| Summary |
Suitable for advertising creatives, designers, account managers, PR/publicity consultants or marketing managers, this title intends to offers a source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Advertising -- Vocational guidance
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Advertising -- Vocational guidance
|
| Form |
Electronic book
|
| Author |
Beattie, Trevor
|
| ISBN |
9780203865958 |
|
0203865952 |
|
0415544688 |
|
9780415544689 |
|
0415544661 |
|
9780415544665 |
|
