| Description |
1 online resource (xxi, 159 pages) : illustrations |
| Contents |
Cover; Half Title; Copyright; Title; CONTENTS; Foreword; CASE STUDIES; The World Anti-Doping Agency: The Role of Social Marketing; From Public Education to Social Marketing: The Evolution of the Canadian Heritage Anti-Racism Social Marketing Program; North Carolina's Social Marketing Matrix Team: Using Social Marketing Concepts to Institutionalize Social Marketing Capacity in a State Health Department; EMPIRICAL ARTICLES; The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach; The Internet in Social Marketing Research; QUALITATIVE ARTICLE |
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Transport Behavior: A Role for Social MarketingCONCEPTUAL FRAMEWORK ARTICLE; A Typology of Charity Support Behaviors: Toward a Holistic View of Helping; Index |
| Summary |
Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research an |
| Notes |
"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 17, numbers 1/2 2007." |
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"Consists of articles resulting from the inaugural conference "Social Marketing Advances in Research and Theory" (SMART), held September 16-18, 2004 in Kananaskis, Alberta Canada. ... sponsored by the Centre for Socially Responsible Marketing at the University of Lethbridge, Canada, in conjunction with the Society for Consumer Psychology"--Foreword |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Social marketing -- Study and teaching -- Congresses
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Social marketing -- Congresses
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Social marketing
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| Genre/Form |
Conference papers and proceedings
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| Form |
Electronic book
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| Author |
Basil, Debra Z
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Wymer, Walter W
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| ISBN |
9781136759727 |
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1136759727 |
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