Title Branding health services : defining yourself in the marketplace / edited by Gil Bashe, Nancy J. Hicks ; project editor, Amy Ziegenfuss

Published Gaithersburg, Md. : Aspen Publishers, 2000

Copies

Location	Call no.	Vol.	Availability
MELB	362.10688 Bas/Bhs		AVAILABLE

Description xiv, 250 pages : illustrations ; 26 cm Notes Includes index Subject Medical care -- United States -- Marketing. Corporate image. Brand name products. Marketing of Health Services -- methods. Names. Product Line Management. Author Bashe, Gil. Hicks, Nancy J. Ziegenfuss, Amy. LC no. 99088085 ISBN 0834211750

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