Title The people powered brand : a blueprint for B2B brand and culture transformation / Chris Wirthwein, Joe Bannon

Published Ithaca, NY : Paramount Market Publishing, Inc, [2014] ©2014

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Description 1 online resource (x, 158 pages) Bibliography Includes bibliographical references and index Notes Print version record Subject Industrial marketing. Branding (Marketing) branding. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Branding (Marketing) Industrial marketing Form Electronic book Author Bannon, Joe, author. ISBN 9780985179557 0985179554 0985179597 9780985179595

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