Title PepsiCo MEA : the role of packaging in brand activation / Melodena Stephens Balakrishnan

Published [Bingley] : Emerald Group Publishing Limited, 2015

Online access available from: Emerald Emerging Markets    View Resource Record

Copies

Description 1 online resource (13 pages) : illustrations Notes Published also as volume 5, numbers 3, 2015 of Emerald emerging markets case studies File Type Text (Electronic book) Notes Title from ebook title screen Subject PepsiCo, inc. -- Case studies Packaging -- Case studies Genre/Form Case studies. Form Electronic book

OTHER TI Emerald emerging markets case studies

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