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Book Cover
E-book
Author Chutani, Sailesh, 1964-

Title Technology at the margins : how IT meets the needs of emerging markets / Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah
Published Hoboken, N.J. : John Wiley & Sons, ©2011

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Description 1 online resource (xxv, 166 pages) : illustrations
Series Microsoft executive leadership series
Microsoft executive leadership series.
Contents Technology at the Margins: How IT Meets the Needs of Emerging Markets; CONTENTS; Foreword; Preface; CHAPTER 1: Information and Communication Technologies for Everyone; CHAPTER 2: Health Care: Where and When It Is Needed; CHAPTER 3: Outside the "Education Box"; CHAPTER 4: Microfinance: The Next Phase; CHAPTER 5: Supporting the World in a Changing Environment; CHAPTER 6: Conclusion: Harnessing Disruption; References; Index
Summary "Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies Challenges businesses to rethink their uses of existing technologies Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid."--Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Information technology.
New products.
information technology.
BUSINESS & ECONOMICS -- Information Management.
BUSINESS & ECONOMICS -- Knowledge Capital.
Information technology
New products
Form Electronic book
Author Aalami, Jessica Rothenberg, 1972-
Badshah, Akhtar
LC no. 2010023275
ISBN 9780470920633
0470920637
9781119200420
1119200423
1282883763
9781282883765
9786612883767
6612883766