"Discusses the franchising industry structures of product- trade name and business-format franchises. Outlines both the advantages and disadvantages of an entrepreneur going into business as a franchise compared to being an independent operation. Includes in-store footage and interviews with franchisors as to why they elected to expand operations through franchising rather than internally financed growth. Special sections on franchisee qualifications and the importance of due diligence in buying a franchise. Includes some lists such as the fastest-growing and lowest-cost franchises; sources of franchise information such as the IFA, Internet, and franchise expos; special programs for minorities and veterans; and current trends in franchising"--Devisuals website
