Limit search to available items
E-book
Author Raju, Roshan, author

Title Get "Roposo" : the fashionable social media / Roshan Raju (Sadhu Vaswani Institute of Management For Girls, Pune, India), Sagar Bhadange (School of Retail Management, Symbiosis Skills and Open University, Pune, India), Sandip Rakshit (School of Commerce and Management, Sanjay Ghodawat University, Kolhapur, India)
Published Bingley, U.K. : Emerald Publishing Limited, 2018
♭2018
Online access available from:
Emerald Emerging Markets    View Resource Record  

Copies

Description 1 online resource (1 page) : 12 illustrations
Series Emerald emerging markets case studies, 2045-0621 ; volume 8, issue 2
Summary The fashion industry has evolved over the generations. Fashion is what defines any person. Your style and quotient statement gives you an edge. In a world which is getting smaller and smaller with evolving mobile and computer technology connectivity, there has been a rise in new startups in personalized fashion. This sector of personal styling has seen an investment of over US$220m in the past two years. Social media is connecting billions of people around the globe. Roposo is the brand of Relevant E-solutions and was launched in 2012. It is the brainchild idea of Avinash Saxena, Kaushal Shubhank and Mayank Bhangadia. It has created a buzz in the fashion and social media industry. This case illustrates the connective power of social media and personalized fashion. Roposo has over 2 million active users which includes a number of Bollywood stars. These users are creating their own stories related to styling and fashion tips and inspiring millions worldwide. The case explores the journey of how Roposo has changed the style statement of millions of people
Notes The expected learning outcomes are as follows: to identify the new business opportunity in the fashion industry with the use of a social media platform; to understand the evolution of fashion with the boom in social media and mobile communications; to learn how the brand grows and how celebrities are also motivated to be a part of it to connect to their fans for free; to provide inspiration for students to start up an entrepreneurial venture; to find out how the use of recommendation engines should be done to keep users engaged; and to discuss threats of competitors
Teaching Notes are available for educators only. Please contact your library to gain login details
Includes index
Bibliography Includes index and bibliographical references
Audience Master's, postgraduate and executive level programs
Subject Entrepreneurship
Fashion design
Business & Economics -- Entrepreneurship.
Entrepreneurship.
Genre/Form Case studies.
Form Electronic book
Author Bhadange, Sagar, author
Rakshit, Sandip, author