| Description |
1 online resource (210 pages) |
| Contents |
Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of Figures -- List of Tables -- Chapter 1 Introduction -- Chapter 2 Fundamentals of Modern Pricing -- Increasing relevance of pricing -- Profit destruction from price wars -- Price as the profit driver -- Simple price-response calculation -- Chapter 3 Strategic Aspects of Pricing -- Pricing process: from strategy to implementation -- Strategic goals and pricing guidelines -- Positioning and competitive advantages -- Segmentation and pricing -- Brand and pricing -- Conclusion -- Chapter 4 Price Optimization Methods -- The revenue-risk matrix -- Methods to determine price-response functions -- Case study: conjoint analysis -- Special considerations in calculating a price-response function -- Conclusion -- Chapter 5 Intelligent Price Differentiation -- Fundamentals of price differentiation -- Service related price differentiation -- Multi-channel pricing -- Global pricing -- Non-linear pricing -- Multi-person pricing -- Price bundling -- Other forms of price differentiation -- Management recommendations -- Chapter 6 Psychological Aspects of Pricing -- Psychology and pricing -- Management of price awareness, price image and price perception -- Price thresholds -- Conclusion -- Chapter 7 Price Implementation Issues -- Implementation and pricing -- Price organization -- Price information systems -- Price implementation and sales incentive systems -- Chapter 8 Case Studies -- Introduction -- A new price model for payment systems (B2B sector) -- Pricing strategies for foreign trade business (B2B sector) -- Value-added checking account packages -- An innovative securities price model for private banking (B2B sector) -- New securities price model in brokerage -- Intelligent price and growth model in private banking -- Price transparency and monitoring in retail banking |
|
Brand premium in corporate banking -- Smart pricing for investment funds -- Cost and needs-based package solutions in basic banking services -- Defining master pricing processes in retail and private banking (supported by a price process modelling tool) -- Psychological aspects of pricing -- odd prices versus even prices (private banking -- cross-product) -- Cross-products loyalty pricing scheme (retail/private -- cross product) -- SEPA conforming payment packages -- Price elasticity measurement for insurance businesses -- Successful product differentiation based on customer value in motor insurance -- Chapter 9 Insights for Financial Services Managers -- Index |
| Notes |
Print version record |
| Form |
Electronic book
|
| Author |
Baumgarten, Jens
|
|
Koderisch, Martin
|
| ISBN |
9781351909051 |
|
1351909053 |
|
