Ch. 1. Japan's influence on modern design -- Ch. 2. Japanese poster design -- Ch. 3. East vs. West : ambiguity and clarity in contemporary design -- Gallery 1 -- Ch. 4. Simplicity : the beauty of the empty vessel -- Ch. 5. Japanese typography -- Ch. 6. The first bite is with the eye : the art of Japanese packaging -- Ch. 7. Manga : history and influence -- Gallery 2 -- Ch. 8. Kawaii : the culture of the cute