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Title Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume / edited by Ernest Alan Buttery
Published South Penrith, N.S.W. : School of Marketing and International Business, UWS, 2003

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Location Call no. Vol. Availability
 MELB  380.1 But/Ric  AVAILABLE
Description xii, 360 pages : illustrations ; 25 cm + 1 CD-ROM
Notes "August 2003"
"'The future of Marketing with Particular Reference to Asia and the Antipodes' is the title of the inaugural research conference by the Chartered Institute of Marketing ..." --Introduction
Bibliography Includes bibliographical references
Subject Marketing research.
Marketing.
Genre/Form Conference papers and proceedings.
Author Buttery, Alan (E. Alan)
University of Western Sydney. School of Marketing and International Business
Australian Conference of the Chartered Institute of Marketing (1st : 2003)
ISBN 0646426249
Other Titles Research into contemporary issues in marketing