1. Management skills -- 2. Human resources -- 3. Marketing skills -- 4. Case studies
Summary
"Managers are expected to perform four basic tasks in the successful running of their business: planning, leading, organising and controlling. In carrying out these activities they need to formulate strategies for success and to communicate those strategies to staff at all levels. This book is intended to provide stimulation for managers at any level to assist in constantly reviewing and improving their management skills. It is also intended to provide easy-to-read-and-use prompts and inspiration for managers at all levels in order for them to improve their management performance and to set new goals, plans and direction and ultimately increase the bottom line and to create value for the business and shareholders." -- Introduction
