Title Ballarpur Industries Ltd : aligning marketing strategy in a turbulent environment / Joffi Thomas, Ashok Pratap Arora and Rajen K. Gupta

Published [Bingley] : Emerald Group Publishing Limited, 2011

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (19 pages) Notes Published also as volume 1, numbers 3, 2011 of Emerald emerging markets case studies Description based on print version record Subject Ballarpur Industries Ltd. -- Case studies Paper industry -- India -- Case studies Strategic planning -- India -- Case studies Genre/Form Case studies. Form Electronic book Author Arora, Ashok Pratap Gupta, Rajen K

OTHER TI Emerald emerging markets case studies

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