| Description |
1 online resource (240 pages) : illustrations (black and white, and colour), maps (colour) |
| Summary |
Despite the huge market in fashion footwear, no single academic textbook specifically addresses the fashion footwear business. 'Marketing Fashion Footwear' sets out to address this gap and to demonstrate how footwear is now seen as an integral part of the retailer mix, providing fashion, marketing and design students alike with an invaluable guide to research in this product area as well as insider advice on how to gain employment in this competitive industry sector |
| Notes |
Previously issued in print: London: Bloomsbury Visual Arts, 2017. Digital resource published 2018 |
| Bibliography |
Includes bibliographical references and index |
| Audience |
Specialized |
| Notes |
Online resource; title from home page (viewed on September 18, 2018) |
| Subject |
Footwear industry.
|
|
Fashion merchandising.
|
|
Shoes -- Marketing
|
|
Shoe industry.
|
|
Shoe industry
|
|
Fashion merchandising
|
|
Footwear industry
|
|
Shoes -- Marketing
|
| Form |
Electronic book
|
| Author |
McLaren, Tamsin, author
|
| ISBN |
9781474222310 |
|
1474222315 |
|
