| Description |
xxiv, 605 pages : illustrations (some colour) ; 28 cm |
| Contents |
"Authorised adaption from the United States edition Kotler principles of marketing, 13th edition, ISBN:0136079415"--t.p. verso |
| Summary |
"The 5th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The 5th edition's brand new learning design--with an integrative Concept Map at the start of each chapter, and insightful author comments throughout--enhances student understanding. When combined with a completely new MyMarketingLab, our online homework study tool, Principles of Marketing ensures that your students will come to class well prepared and leave class with a richer understanding of core marketing concepts, strategies, and practices. We have thoroughly updated the 5th edition of Principles of Marketing to reflect the major trends and forces that marketing must take into account in this era of customer value and relationships."--Publisher's website |
| Analysis |
Australian |
| Notes |
Authorised adaptation from the United States edition entitled Kotler principles of marketing, 13th edition, ISBN: 0136079415 by Kotler, Philip; Armstrong, Gary, published bu Pearson Education, Inc. publishing as Prentice Hall, ©2010 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Marketing -- Management.
|
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Marketing.
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| Author |
Adam, Stewart, author
|
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Denize, Sara M. (Sara Marion), 1962- author
|
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Kotler, Philip, author
|
| ISBN |
144253110X (paperback) |
|
9781442531109 (paperback) |
|
