| Description |
1 online resource (xix, 232 pages) |
| Contents |
Cover; Title page; Copyright page; Dedication; Preface; Acknowledgments; Chapter 1 The Importance of Time in Moving Your Mission Forward; Are Your Policies Flexible?; Embracing Growth through Experience; Generating Big Ideas; Recognizing Your Time as a Valuable Resource; Knowing Yourself and Your Constituents; Prioritizing Your Time; Respecting Other People's Time; Chapter 2 Reflecting the Essence and Spirit of Your Organization through Branding; Finding the Perfect Name; Refining the Brand; Being Authentic and the Long-Term Value of Your Brand; Keeping It Simple |
| Summary |
Experience the yellow wristband campaign from the beginning and learn how to position your nonprofit for successPassionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, author Rachel Armbruster dissects the LIVESTRONG campaign, from timing and brand, to partners and visionary thinking. Engaging and informative, this reliable guide contains interviews and insights with key executives at both LIVESTRONG and Nike. Along the way, this remarkable book takes you behind-the-s |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
| Subject |
Nonprofit organizations -- Management
|
|
Social responsibility of business.
|
|
Strategic alliances (Business)
|
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BUSINESS & ECONOMICS -- Strategic Planning.
|
|
Nonprofit organizations -- Management
|
|
Social responsibility of business
|
|
Strategic alliances (Business)
|
| Genre/Form |
dissertations.
|
|
Academic theses
|
|
Academic theses.
|
|
Thèses et écrits académiques.
|
| Form |
Electronic book
|
| LC no. |
2011039255 |
| ISBN |
9781118184738 |
|
1118184734 |
|
111809736X |
|
9781118097366 |
|
9781118184752 |
|
1118184750 |
|
1283332779 |
|
9781283332774 |
|
9786613332776 |
|
6613332771 |
|
