| Description |
1 online resource (x, 129 pages) |
| Series |
Routledge focus on business and management |
|
Routledge focus on business and management
|
| Contents |
1. Specifying the domain -- 2. The classical pragmatic theory of truth -- 3. The correspondence criterion of truth -- 4. The coherence criterion of truth -- 5. The instrumental criterion of truth -- 6. Alethic pluralism |
| Summary |
"Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not ... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails. This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR."--Publisher's description |
| Bibliography |
Includes bibliographical references (pages 111-123) and index |
| Notes |
Print version record |
| Subject |
Deceptive advertising.
|
|
Marketing -- Moral and ethical aspects
|
|
BUSINESS & ECONOMICS -- Business Ethics.
|
|
Deceptive advertising
|
|
Marketing -- Moral and ethical aspects
|
| Genre/Form |
dissertations.
|
|
Academic theses
|
|
Academic theses.
|
|
Thèses et écrits académiques.
|
| Form |
Electronic book
|
| ISBN |
9781317535065 |
|
1317535065 |
|
9781317535058 |
|
1317535057 |
|
9781317535041 |
|
1317535049 |
|
9781315725796 |
|
1315725797 |
|
