Description |
1 online resource (367 p.) |
Contents |
Cover Page -- Half Title Page -- Title Page -- Copyright Page -- Brief Contents Page -- Expanded Contents Page -- Acknowledgments Page -- PART 1 COMMUNICATING IN THE GLOBAL COMMUNITY -- 1 Communicating by Design -- Design Thinking -- Cultural Dimensions of Communication -- Ethical Dimensions of Communication -- Designing in Action: Improving Accessibility at an Airport -- Thinking Like a Designer -- 2 Communicating with Diverse Audiences in a Multimodal Environment -- Taking the Audience's Perspective -- Understanding the Audience's Expectations -- Addressing Multiple Readers |
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Collaborating with Your Audience -- 3 Communicating Ethically and Professionally -- Legal Implications in Technical Communication -- Developing an Instinct for Community -- Professional Codes of Ethics -- Corporate Codes of Ethics -- Designing Ethical Uses of Technology -- Building Trust and Civility -- 4 Communicating Collaboratively -- Communicating to Collaborate -- Collaborating to Innovate -- Turning Ideas into Plans -- Managing the Collaborative Process -- Creating Communication Products Collaboratively -- PART 2 MANAGING PROJECTS THROUGH DESIGN -- 5 Defining the Problem or Opportunity |
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Launching a Project -- Categorizing the Problem -- Asking Discovery Questions -- Imagining Opportunities -- Gathering Resources -- 6 Generating and Evaluating Empirical Information -- Following Research Guidelines -- Experiencing -- Conducting a Survey -- Interviewing -- Participating in Community-based Research -- Evaluating Empirical Data -- 7 Incorporating Sources: From Research to Communicating -- Internal Sources of Information -- External Sources of Information -- Integrating External Sources into Your Document -- Adapting a Model: The Technical Article -- The Review of Literature |
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PART 3 DESIGNING CONTENT FOR AUDIENCES -- 8 Explaining and Persuading -- Explaining -- Persuading -- Providing Good Reasons -- Establishing Your Good Character and Instinct for Community -- Gaining Attention through Empathy and Design -- 9 Composing Visuals -- The Basic Forms -- Graphic Design -- Persuading with Images -- Composing Effective Labels -- Communicating Ethically with Visuals -- 10 Composing and Structuring Text -- Paragraphs -- Sentences -- Lists -- Headings -- Paragraph to Prototype -- 11 Revising the Design -- Taking a Snapshot -- Testing and Evaluating Information |
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Testing and Evaluating Content and Structure -- Reviewing Collaboratively -- Reviewing the Final Design -- PART 4 APPLYING DESIGN TO TECHNICAL AND PROFESSIONAL COMMUNICATIONS -- 12 Career-Related Communications -- The Job Search as a Learning Process -- Organizing and Presenting Job Materials -- Interviews -- 13 Proposals and Grants -- Purpose -- Solicited and Unsolicited Proposals -- The Structure of a Proposal -- Strategies for Persuasion -- Managing a Collaborative Proposal Effort -- Delivering the Proposal -- Passing the Test -- 14 Business Plans -- Purpose -- Situations |
Notes |
Description based upon print version of record |
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The Structure of a Business Plan |
Subject |
Communication of technical information -- Study and teaching (Higher)
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Communication -- Study and teaching (Higher)
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Communication of technical information -- Study and teaching (Higher)
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Communication -- Study and teaching (Higher)
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Form |
Electronic book
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Author |
Tham, Jason C. K
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ISBN |
9781000470352 |
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1000470350 |
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