| Description |
1 online resource (streaming video file) (36 min. 17 sec.) ; 217863094 bytes |
| Summary |
*Adult Themes, Coarse Language, Sexual References*Hosted by comedian Wil Anderson, Gruen Planet looks at the dark arts of spin, branding, advertising and image control. Important topics in this episode include the ways in which mining companies use local community and green power to attempt to convince a sceptical public of their caring nature. As well, we look at the recent phenomenon of 'pleb-ebrity', a word that doesn't exist in the dictionary |
| Event |
Broadcast 2011-11-09 at 21:00:00 |
| Notes |
Classification: G |
| Subject |
Branding (Marketing)
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Community development.
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Marketing -- Psychological aspects.
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Mining corporations.
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Wit and humor in advertising.
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Australia.
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| Form |
Streaming video
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| Author |
Anderson, Wil, host
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Bailey, Sara, contributor
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Fitzgerald, Mark, director
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Howcroft, Russel, contributor
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Sampson, Todd, contributor
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