| Description |
1 online resource |
| Series |
Routledge focus on business & management |
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Routledge focus on business and management.
|
| Contents |
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- 1 Public relations crisis communication: developing a conceptual framework -- 2 Contextualising theories of communication -- 3 Crisis management theory -- 4 The Malaysia Airlines MH370 case -- 5 A new public relations crisis communication model -- Conclusion -- References -- Index |
| Summary |
"This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish the relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a case study of Malaysia Airlines MH370, involving a textual analyses of press communications on the Malaysia Airlines website, this book scrutinises prevailing theory and definitions. Most valuably, this book proposes a new definition and model of public relations crisis, alongside a suggested extension to existing crisis communication theory. This will help to improve the ability to address divergent publics with differing priorities in public relations crisis communication. This book is of interest to students, teachers, researchers and practitioners of Public Relations, Communication, Media and Marketing, professionals in the aviation industry and those in international relations"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Lisa Anderson-Meli is a public relations professional with extensive experience in the aviation industry. She has a Masters in media and communication with specialisation in public relations. Swapna Koshy is an award-winning professor and researcher who has published books and articles on communication. Dr Koshy's research focuses on media, marketing and business communication and the socio-cultural impact of new and traditional media |
|
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL |
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Online resource; title from PDF title page (viewed March 25, 2020) |
| Subject |
Public relations.
|
|
Corporate culture.
|
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Communication.
|
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Public Relations
|
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Organizational Culture
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public relations.
|
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BUSINESS & ECONOMICS -- Public Relations.
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Communication.
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Corporate culture.
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Public relations.
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| Form |
Electronic book
|
| Author |
Koshy, Swapna, author.
|
| LC no. |
2019046805 |
| ISBN |
9780429287763 |
|
0429287763 |
|
9781000029314 |
|
100002931X |
|
9781000029307 |
|
1000029301 |
|
9781000029291 |
|
1000029298 |
|
